Video In Print Technology


A client showed me one of these brochures today – very interesting concept. Certainly big on novelty value.

Probably a bit on the pricey side to produce – geared towards low-volume, high-value businesses.

Audio Video In Print Technology – Video Plus Print Company.


The World Has Changed…Has Your Marketing? | The Customer Collective

Very interesting article – with American statistics: “You need to stop interrupting what people are interested in and become what people are interested in.”

The World Has Changed…Has Your Marketing? | The Customer Collective.

Why Your Form Buttons Should Never Say Submit – UX Movement

In may cases Submit buttons are “calls to action”. You’re asking a visitor/user to do something.

Instead of the default “Submit”, consider what’s actually happening from your user’s perspective. Is there a better way to word that button?

When users fill out a form, they are engag­ing in a task. The action but­ton should affirm what that task is, so that users know exactly what hap­pens when they click that but­ton. A but­ton that describes the user’s task tells users that the form focuses on car­ry­ing out that spe­cific task. The more focused your form is, the more likely you’ll get users to com­plete your form.

via Why Your Form Buttons Should Never Say Submit – UX Movement.

TweetStats :: Graphin’ Your Stats

It’s true that for busineeses engaging in social media, it’s all about engagement and quality rather than just looking at statitics. No doubt about that.

However, sometimes statitics can help you get a bird’s eye view of how your account is going.

TweetStats is one such tool, and gives you some benchmarks for your Twitter account that can compare month-by-month.

Better Project Management via a Better Definition

This last year has seen a number of changes to the way our business is managed. We have tried just about every project management tool under the sun, from the popular Basecamp and open-source web-based alternatives, thought to the bloated Microsoft Project – all without much success.

And it turns out that my struggle to get this part of my business right has been based on a bad definition. (Or probably, more accurately, no definition.)

So in order to find the right tool – the question must be asked: “What is project management?”

And the answer is best summed up in explaining what it’s not.

Earlier this year I purchased Sitepoint’s The Principles of Project Management – and on page 8 the obvious truth stood out:

Firstly, project management is not personal productivity. This is an easy mistake to make, however. Most folks’ early experience with project management is on smaller projects on which they’re doing most of the work themselves. It’s easy to start treating the project schedule as your diary, the task list as your to-do list. But as soon as you add anyone else to the project, be it a client who wants to understand the time line or a colleague helping out with some of the work, this approach starts to cause problems.

If you make your project management tools double as personal productivity tools, you’ll almost certainly be including far too much detail. Keep a clean line between what you need for yourself personally, and what the project needs. This way, when you have slightly larger projects with more people involved, your tools will scale.

If you think about it, many of the project management tools pitched at web design businesses are very much focussed on tasks. Way too much detail – and the whole project management things just gets way too hard.

So I have found a solution that is surprisingly low-tech:

A whiteboard.

Yep – that’s it. It happens to be a magnetic whiteboard though. So here’s what I do.

  1. The whiteboard is divided up into columns – with each column representing a milestone. “Received Content”… “Design Approved”…  I have about 7 stages I think from memory (I’m writing this from home) but there’s no magic number. Divide your workflow into milestones you can tick off.
  2. Each project is represented by a little piece of paper with some essential details. And it’s held to the whiteboard with an amazing piece of technology called a magnet. When you have received the content, move it into the next column!

This overcame a couple of problems:

  1. Software wants you to enter due dates for everything, whereas in reality a lot of when something gets finished depends on the client. So due dates regularly got missed, and planning went out the window. The whiteboard has no dates.
  2. It’s quite easy to stand back and see any bottlenecks on your process. Got a lot of projects sitting in stage x? Why? Then do something about moving some of those along.

That’s about it. Check the whiteboard once or twice a week with your team and get progress on where everything is at, and what projects can be moved to the next column.

This does not address the question of the detail though. What actually needs to be done during each stage of development? And how do you know when it’s done?

Ah, well that’s a topic for another post…

Don’t Let Email Sit in Your Inbox Unpunished

If you’re anything like me, you receive a lot of email. Some days I feel like the only thing I’ve done all day is deal with email! Given the amount of other things that must be done in business, it’s easy to just put it in the “too hard basket” – but that can also be very dangerous.

I read this article on email and customer service about 6 months ago but while I was looking at some goals for 2008 I thought it was worth revisiting. So how do you stack up in those figures? If I’m not careful I tend to find myself amongst the 70% who fail to respond within 24 hours. Definately something I’ll be fixing for 2008. A good tactic is mentioned in Mike’s first point:

Automatically respond to all emails received: People will be more willing to wait for a reply if their initial communication has been acknowledged. Include a commitment to act on the issue and when you will respond fully.

I think people will generally understand if you can’t address the issue immediately – but it’s important to acknowledge the email and set an expectation of when you will be able to do so. It also ties in to something I wrote back in 2004 about controlling your email (instead of the other way around!) – it’s as relevant now as then. So, my top tips:

  1. Choose when to check your email – don’t let your computer decide for you
  2. As you’re going through your messages, fire up your diary (or whatever time management tool you use) and mark a time to actually attend to the task or issue
  3. Respond to each email as soon as you read it (even if it’s only a brief response) – and at that point you can let the other person know when you’ll attend to is as well

Of course, if it’s an emergency you may need to deal with it straight away and all the above advice is null and void, but we don’t live in a perfect world, do we?

Originally posted at