This is timely considering we’re working through the checkout and payment process of our own e-commerce plugin for WordPress.
Some interesting highlights:
- We have to support 4 types of shoppers:
- known-item purchases;
- category research, where users identify and buy products that best match their needs;
- bargain-hunting; and
- browsing for inspiration.
- We need to devote more time to search than I was initially considering
E-Commerce Usability Jakob Nielsen’s Alertbox.
In may cases Submit buttons are “calls to action”. You’re asking a visitor/user to do something.
Instead of the default “Submit”, consider what’s actually happening from your user’s perspective. Is there a better way to word that button?
When users fill out a form, they are engaging in a task. The action button should affirm what that task is, so that users know exactly what happens when they click that button. A button that describes the user’s task tells users that the form focuses on carrying out that specific task. The more focused your form is, the more likely you’ll get users to complete your form.
via Why Your Form Buttons Should Never Say Submit – UX Movement.
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