E-Commerce Usability

This is timely considering we’re working through the checkout and payment process of our own e-commerce plugin for WordPress.

Some interesting highlights:

  • We have to support 4 types of shoppers:
    1. known-item purchases;
    2. category research, where users identify and buy products that best match their needs;
    3. bargain-hunting; and
    4. browsing for inspiration.
  • We need to devote more time to search than I was initially considering

E-Commerce Usability Jakob Nielsen’s Alertbox.

Why Your Form Buttons Should Never Say Submit – UX Movement

In may cases Submit buttons are “calls to action”. You’re asking a visitor/user to do something.

Instead of the default “Submit”, consider what’s actually happening from your user’s perspective. Is there a better way to word that button?

When users fill out a form, they are engag­ing in a task. The action but­ton should affirm what that task is, so that users know exactly what hap­pens when they click that but­ton. A but­ton that describes the user’s task tells users that the form focuses on car­ry­ing out that spe­cific task. The more focused your form is, the more likely you’ll get users to com­plete your form.

via Why Your Form Buttons Should Never Say Submit – UX Movement.