Google updated their Analytics statistics tool during the week – and what a huge improvement. Analytics always offered heaps of data, it was just presented in a very dull way.
You can really see that their purchase of Measure Map, a blog-specific statistics tool, has inspired much of the Analytics overhaul.
Below is the menu from Measure Map on the left, and Google Analytics on the right.
Now, they are obviously different as they serve different purposes, but the revised Analytics layout is much fresher – benefiting from the great work Adaptive Path did with Measure Map.
If you haven’t already, sign up for an Analytics account. It’s amazing what info you can get, and now how easy it is to access! (And have nice reports automatically emailed to you every week!)