7 Essential Title Tag Strategies

The latest Market Position newsletter has a nice summery about good use of the Title tag. Main points covered:

  1. The length of your title
  2. Word proximity
  3. Keyword location
  4. Word order
  5. Repitition of words
  6. Titles for human consumption
  7. What words to use

The author contradicts himself a little – in point 3 he suggests better results from placing your keywords at the beginning of the title and then in point 6 reminds us that the Title tag is important for human consumption too. Ever looked though your browser’s History and tried to find a site you were at yesterday and they have used keywords (or something else just as unpredictable) at the start of the title tag?

Like everything else, a balance is required.