About Us Pages – Is There A Point?

For a long time, I automatically included an “About Us” page on every website I did. Why? It just seemed to be “the done thing”.

But the more I think about it, it’s pointless most of the time. (Note: I’m talking about commercial websites here.)

Sure, there will be cases where it is relevant, but most of the time, who cares? People are generally visiting your website for selfish reasons. They want something. They’re not really that interested in you, only what you can do for them.

And About Us pages always seem to be the most difficult to do; the hardest to write. So I’m not going to do them anymore unless there’s a convincing reason to include one!

What do you think?

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