Smoking is good for you?

Brendon Sinclair has done it again.

Taken a brief encounter with another business and given us his thoughts on how to make it better.

This one will take a few minutes to read – but there are bound to be some ideas in here for everyone. He covers:

  1. Finding your target market
  2. Identifying what you’re actually selling
  3. Developing a marketing plan
  4. Media releases, direct mail, loyalty incentives
  5. Educating clients
  6. Encouraging word of mouth

Got all that? Good!

Now… just to apply some of this advice…!